A Moroccan sundries store, named after an Islamic word meaning “the most precious time,” has opened in Kobe. Based on the owner’s philosophy that “going to a store = going on a journey,” we focused on the owner’s strong desire to embody moments and matters that cannot be expressed in words through locally purchased goods.

Items purchased in Morocco, such as pendant lights, iron grates, and handles, were used throughout. By reflecting the local experience and particulars in the interior design, we were able to recreate a sense of atmosphere. In the salon area, blue plaster walls are used to express the rich colors unique to Morocco. The space is not just a space for displaying sundries, but also a simulation of local culture by incorporating it into the design.

We worked with the owner to create a different spatial expression despite the commercial nature of the space, such as zoning the area with walls using traditional Islamic-style arches. The store also functions as a salon where Moroccan tea can be enjoyed, providing an experience that goes beyond sales.